Reading List

fall term—required

Amusing Ourselves to Death: Public Discourse in the Age of Show Business

Andrew Postman

unSpun: Finding Facts in a World of Disinformation

Brooks Jackson and Kathleen Hall Jamieson

The Medium is the Massage: An Inventory of Effects

Marshall McLuhan, Quentin Fiore

Ogilvy on Advertising, “How to produce advertising that sells” (Chapter 2)

David Ogilvy

Program or Be Programmed: Ten Commands for a Digital Age

Douglas Rushkoff

Fall Term—Optional

Media Literacy: Thinking Critically About Sex in the Media

Peyton Paxson

Milton Glaser: Graphic Design

Milton Glaser

Ideas as Weapons: Influence and Perception in Modern Warfare

Edited by G.J. David Jr. and T.R. McKeldin III